Comparison
PassKit vs Shakewell Wallet
An honest comparison
Looking for a PassKit alternative? Both platforms issue Apple Wallet and Google Wallet passes, and both are credible, well-built products. The differences come down to pricing model, time-to-launch, and how your team wants to work. Here's an honest side-by-side, including where PassKit is the stronger choice. See our pricing, the full list of platform features and how we protect your data.
Where we win
Flat all-inclusive pricing, no per-pass overages, and a self-serve trial that doesn't route through a sales call. Built for marketing teams that want to ship in a week, not a quarter.
Where PassKit wins
Longer 45-day free trial vs our 14, larger enterprise customer base, and per-pass economics that can be cheaper at very large scale (50,000+ passes).
Best fit for each
Shakewell Wallet for marketing teams that want to ship quickly with predictable costs. PassKit for developer-led teams optimising for per-pass cost at very large scale, or procurement teams that weigh vendor scale heavily.
Prices last verified on against PassKit's pricing page.
Pricing
| PassKit | Shakewell Wallet | |
|---|---|---|
| Pricing model | Platform fee + per-pass metered overage | Flat all-inclusive tiers |
| Entry tier | $39.50/mo (1 user, 250 multi-use + 250 single-use) | $49/mo (1 user, up to 500 active passes) |
| At 2,500 passes | $39.50 + ~$70–110/mo overage = ~$110–150/mo | $249/mo flat (Growth tier) |
| At 10,000 passes | $39.50 + ~$135–225/mo + seat fees | $899/mo flat (Scale tier) |
| Above 10,000 passes | Multi-user tier $249.50 + per-pass continues | Custom Enterprise |
| Free trial | 45 days, no card | 14 days, no card |
| Annual discount | Not published | 20% on all tiers |
| Setup fees | None | None |
Features
| PassKit | Shakewell Wallet | |
|---|---|---|
| Apple Wallet support | ||
| Google Wallet support | ||
| Visual template builder | ||
| Hosted signup forms | ||
| Push notifications | ||
| REST API | ||
| Audience segmentation | ||
| White-label / custom domain | ||
| SSO (enterprise tier) | ||
| Audit logs | ||
| Native USD + AUD pricing | ||
| Self-serve from trial to paid | ||
| Published end-to-end pricing | Partial | |
| Per-pass overage charges | ||
| Support response SLA | Email + chat (tiered) | Email + chat (tiered), Enterprise SLA |
Where PassKit is the better choice
Honest framing matters more than the rest of this page. Here's where they win.
- Longer free trial (45 days vs our 14)
- Larger enterprise customer base if your procurement team weighs vendor scale heavily
- Per-pass pricing can be cheaper at very large scale (50,000+ passes) — model your volume to confirm
- Mature developer documentation and a known DevX brand
Where Shakewell Wallet is the better choice
- Pricing is published end-to-end — your CFO can model it without a sales call
- Flat tiers eliminate per-pass overage anxiety for finance and procurement
- Visual builder + hosted signup designed for marketing teams to ship without engineering
- USD and AUD pricing supported natively
- Modern dashboard and integrations roadmap
- Self-serve from trial to paid — no required sales calls at any tier below Enterprise
Pick PassKit if…
- • You're issuing 50,000+ passes per month and per-pass economics matter most
- • Your procurement team requires a vendor with a large named-enterprise reference list
- • You need a longer evaluation window than 14 days before any commitment
- • Your team is developer-led and you prefer API-first onboarding over a visual builder
Pick Shakewell Wallet if…
- • You want flat, predictable pricing your CFO can model without a sales call
- • Your team is marketing-led and needs a visual builder and hosted signup out of the box
- • You're in Australia or want native AUD billing alongside USD
- • You want to start a real trial today without a procurement call
- • You'd rather pay a flat tier than worry about per-pass overage at the end of the month
Migrating from PassKit?
Moving from PassKit is straightforward — your existing pass templates and customer data export cleanly, and we can help rebuild templates in our visual builder. Most teams are fully migrated in 1–2 weeks. For paid customers, we offer concierge migration help at no extra cost.
PassKit vs Shakewell Wallet: common questions
Is Shakewell Wallet a PassKit alternative?
Is PassKit cheaper than Shakewell Wallet?
Where is PassKit the better choice?
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